Showing posts with label " Baby Boomers. Show all posts
Showing posts with label " Baby Boomers. Show all posts

The Hottest Demographic in Building - the 50+ Market

Soon to take over the world.......



I have the great pleasure of working as a Sales & Marketing Manager for Tub King, our showroom located in Jacksonville, FL, and through this role have met amazing and inspiring seniors. In many cases I’m also communicating with adult children of seniors who are concerned with their parent’s comfort and safety while bathing. Being an empathetic creature I oftentimes internalize their frustration of having to venture down the road of demolition and the remodel of their homes with little to no idea of how to do it, when to do it, nor what to buy.

Based on my own personal experience with this growing segment of the population, and being a person who requires data before making a decision, I went on an internet research expedition. The statistics I’m about to share with you are eye opening if you are in a business which provides products or services to the senior population.

  • Today one in three Americans is now 50 or older and in 2030 individuals aged over 65 will climb to about 72.1 million, or one in five Americans. (Source: Admininistration on Aging). 
  • What will that look like in 2050? The senior population will soar to 88.5 million — or 20 percent of the population. (Source: U.S. Census Bureau, 2010

How do these facts impact home and community building contractors currently? A survey conducted by AARP of 1,616 adults ages 45 and older found that fewer than half of the respondents have an entrance without steps, a half-bath on the main level of their home, doorways that are wider than standard door, nor handles that are levers instead of knobs.


AARP shares, “The great majority of older adults have a strong desire to live in their own homes and communities. However, unsupportive community design, unaffordable and inaccessible housing, and a lack of access to needed services can thwart this desire.” Unless there are vital changes in how houses and communities are constructed and what services are offered, many older adults will find it increasingly difficult to live in their communities and may be compelled to consider institutional care.



“Nearly 90% of people over age 65 indicate they want to stay in their home as long as possible, and four of five in that age bracket believe their current home is where they will always live,” says AARP, which stressed the importance of accessible building standards to allow people to remain in their homes instead of having to spend money on relocating or retrofitting. “It might be a good idea to design houses and communities that are accessible to all people, including older Americans and those with disabilities, and some states encourage developers of affordable housing to install features that make it easier for older adults to age in place”, says AARP. Examples of this include: wider accessible entrance doors; entry-level hallways that are wide enough for mobility devices; ramped or beveled door thresholds; and accessible bathrooms focused on safety.

I implore contractors, builders, remodelers, architects, and designers nationwide to think forward and be proactive when it comes to what is 'future forward' when selecting bathtubs for seniors. Consider, not only what the client wants now, but what they will appreciate having incorporated into their home for use in the future. Sure, go ahead and put an exquisite Tub King cast iron clawfoot tub in their master bathroom but also think ahead to the time they or their 'aging in place' parent may need the comfort and independence provided by a Tub King walk-in bathtub installed in one of the guest bathrooms.


Kudos to the National Association of Home Builders who have instituted a Certified Aging-in-Place Specialist (CAPS) program to address these needs in the building industry. The CAPS designation offers your potential clients what they need most: reassurance that you’ll help them make the choices that will help them stay in their homes safely and securely. I am actually considering becoming certified myself!

If you are considering implementing this strategy in to your new home building or renovation project, please contact our Sales & Marketing Manager, Edie, at (800) 409-3375 for contractor pricing on walk-in bathtubs for elderly and disabled persons.



Becoming Your Parents Parents

Courtesy of  wheelsandfeet.wordpress.com
by Alan Knight

Watching a loved one deteriorate, whether it is physically, mentally or both, is a very difficult process. You have wonderful memories of your parents in their prime at family dinners and outings, giving of themselves and creating memories that last a lifetime. They raised their families and worked hard to provide for their loved ones. They were war veterans, entrepreneurs, musicians, doctors, teachers, and so much more. They made major contributions to society with their work ethic and love for their family. It was difficult to imagine they would ever grow old. For that matter, you probably thought you would be young forever and always have the comfort of knowing you would always have that shoulder to lean on.

Now the roles have reversed. You are seeing changes in your parents that make you worry and even occasionally step up to take a little more control of their lives. They don’t want to feel like a burden, so it becomes a sensitive issue. It’s a fact that people are living much longer than they did in the past.  However, it’s also difficult for most people to ask for help when they need it most. Admitting they need help represents a loss of independence. This can lead to denial.  Denial is the unrealistic hope that a problem is not really happening and will go away by itself. “Denial plays a major role and signs get ignored,” says Paul Hogan, Founder and Chairman of Home Instead Senior Care.
Image courtesy of caregiveraction.org

The process of becoming the caregiver can become overwhelming, both financially and emotionally.  Whether you are prepared for this task or not, you will be faced with making some major decisions associated with their care. Most of us would prefer to allow our loved ones to stay in the comfort of their homes and studies show that 80 to 90 percent of elderly people prefer to stay at home as long as possible. You can be an integral part of giving your parents the independence they need while having some input to ensure they are safe and secure.

MAKING FOOD PREP EASY AND SAFE

As our loved ones age, preparing food can be a potentially dangerous task. Gas burners and ovens can be left on, shaky hands can lead to cuts and burns, water can be left running and so on. Under normal circumstances, accidents do happen in the kitchen. Did you know that home fires started by cooking equipment kill about 480 people a year? Much of that is preventable since it’s often due to leaving cooking equipment unattended. As our loved ones age, they become more forgetful and the likelihood of these accidents increases, which is exactly what we are trying to help them avoid.

Eating healthy is an essential part of keeping our bodies and minds in top form and to guard against illness. As people age, they often tend to choose easier methods to cook meals and that may often mean eating more canned food and frozen dinners that have little nutritional value. As I already mentioned, accidents can occur if they are trying to do too much food preparation.

A great option is home food delivery. There are a number of delivery services that can deliver healthy home cooked meals to your loved one’s door. They can also cater to the special dietary needs of their clients. This is definitely a more expensive option, but it can also be used as a safe supplement rather than the primary source of food for your loved ones.

Cook in bulk for your family and prepare portions for your parents. Thank goodness for the microwave oven. A great way to be efficient and economical is to cook in bulk. Don’t make a pot of chili that feeds four; make it so it feeds eight people and put it into individual containers to bring to your parent’s home where they can eat or freeze it. Seniors know how to use a microwave and it provides a much safer option than using the stove or oven. More importantly, they will be eating healthy, nutritional meals that you cooked, while at the same time reducing the chances of causing an accident in the kitchen.

PREP THE HOME FOR SAFETY- DON’T LET THE BATHROOM BE THE CULPRIT

According to the Centers for Disease Control and Prevention, every year about 285,000 people visit emergency rooms because of injuries suffered in the bathroom. More than a third of these injuries occur when bathing or showering.  There are many ways to make a bathroom safer for your loved ones in order to decrease the chances of falls which can be debilitating and potentially deadly for seniors.

1.      Install grab bars near the toilet and other places where one must stand for a period of time. Tile floors are slippery when wet and bathroom spaces often do not have good footing. Seniors can have issues with balance, making them particularly susceptible to falls in the bathroom.

2.      Climbing in and out of a bathtub can be an ordeal as a person ages. A bathtub in the home can be altered with safety features or even replaced with a more modern and safe version such as walk-in bathtubs and safety showers. This is an expense that is well worthy of consideration since it can contribute to the independence of older adults and give them the privacy they desire when taking care of their bathing needs.

Safety shower image courtesy of TubKing.com

These showers and tubs are literally made so you can walk into them without a climb. They have built-in seats and removable shower heads so one can sit comfortably and safely without fear of slipping. Can you imagine how independent your loved ones might feel knowing they are safer in the bathroom and are able to take of their own needs? Even better, these showers and tubs are made so anyone can walk into them without a climb. Can you imagine how independent your loved ones would feel knowing they are safer in the bathroom and are able to take of their own needs?


  
PAY ATTENTION TO THEIR MEDICAL AND PHYSICAL NEEDS

Don’t rely on your parents to remember to take their medications if they need them. Set up a system to ensure they are taking their prescribed medications. Did you know there are “smart” pill bottles on the market? They have 3G capabilities and sensors that can track humidity levels within the bottle to “sense” how many pills or fluid ounces are left inside. Amazing! That data is then sent into the cloud and can remind people via a telephone call or text.

Focus on maintenance for healthy seniors and encourage them to be active. People are living longer than ever and can live long, healthy lives and stay physically fit. Be the motivator and inspiration. Encourage them to take a walk after dinner or enroll them in your local YMCA. They often have classes geared towards seniors and they can make friends while they’re working out.

IT’S ALL ABOUT THE PEOPLE WE LOVE

Everyone desires to age gracefully and independently. Today’s seniors have many resources that allow them the freedom to live healthy, happy and independent lives while giving their caregivers peace of mind.


I hope you found the information in this article useful. Until the next time….

 Have a question? Feel free to contact me at the number or email listed at the end of this article and my brother, Alan, who heads up Tub King, will personally get back to you. It’s been my pleasure sharing this information with you.



Alan Knight is the owner of Tub King, Inc., and  SeniorBathtub.com  in Jacksonville, Florida. He has many years of experience in the antique and senior bathtub industries. His companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” four years running. To contact Tub King directly, call (800)843-4231 or email alan@tubking.com. 



The Top Four Needs of Seniors



By Kerry Knight

Photo Credit: inc.com
Ever wonder what your top four needs should be as you get older?   

As seniors, we’ve seen a lot in our lives. As the world as it moved from the Industrial Age to the Information Age across the new millennium, we witnessed it in real-time.  Both the good and the bad.  Some of us were fortunate to be able to acquire valued belongings, some of us were able to travel a bit, and maybe, some of us had the chance to really enjoy our families. 

As we age, our “needs” list change somewhat.  For example, when we are in our late teens and early 20s, getting a good education is a vital concern.  The next ten years require that we find a good-paying job or a promising career.  This would also be the time for purchasing our first home.  Our 30s and 40s are the earning years, when we should be putting money away and investing wisely.  In our 50s, we should be thinking about retirement and putting the final touches on planning for our “Golden Years.”  Then come the retirement years.  

Photo Credit: hekint.org
Now, everything changes.

If you have planned well, you can enjoy some rest and relaxation.  No more punching a clock or running a business.  You can slow down and enjoy retirement.  Obviously, with money, life always seems to be a little easier to manage. But, whether you have planned perfectly or not, there are certain needs that you’ll have as you reach the “Golden Years.”


Number one is Companionship.  If you’ve been happily married for many years and still have your lifelong companion, this can be a great time.  Many who are just reaching their retirement years want to travel.  They want to see the world they were deprived of visiting while they were busy making a living. 
However, health issues can soon slow down the travel arrangements ― any retirement plans really ― and may require rethinking how you will spend those special years.  Health problems may require needed assistance from your companion.  

But what if you don’t have a companion?  There are in-home services that can offer help with everything from meal preparation to companionship.  Usually their services are offered during regular business hours.  If nighttime assistance is needed, the cost can add up.  Moving in with your family may be an option, as long as there is someone in the family that has the time, willingness and/or ability to help.  If not, assisted living facilities are available.  They provide housing, meals, assistance with medications, transportation and companionship.  These can be costly, but it’s a possible option.  One of the advantages of assisted living is the ability to be with other residents, create friendships, and have projects that you can enjoy doing together.

Photo Credit: annerosselyrealestate.com
The second need that seniors will require is Transportation.  If you’ve reached a point where you can no longer drive, transportation becomes critical.  Crucial errands such going to the grocery store and pharmacy suddenly become a real challenge.  Same with going to scheduled doctors’ appointments or other health-oriented events (exercise sessions at the gym, etc.).  Who can help with that?  There are some stores that offer free delivery.  If not, some non-profit groups offer transportation.  If you have some form of assisted living, they can also take care of transportation needs.  In many cases, family or friends can help with this, too. However, some transportation issues are more oriented towards rest and relaxation.  It may be that you just need to get out of the house to take a drive, for your own mental well-being. 

The third need is a New Challenge. Whether we are eight or 80, we never outgrow our need for a new challenge.   Even in our retirement years, we need to seek out challenges for our mind and body.  It might be starting some fitness program, developing a new hobby, or getting more into reading.  Keeping the mind challenged and busy is another way to ward off things like dementia or Alzheimer’s Disease.  Challenge yourself!

Photo Credit: apartmentsafety.info
Number four is Making Your Environment Safe to Live in.  Whether you live in your own home or an assisted living facility, making your location safer becomes more and more important as you age.  One third of those aged 65 or older will fall each year.  At age 80, that percentage increases to 50% of us.  And of that number, once having fallen, these people are two to three times more likely to fall again.  Falling is significant because it almost always leads to broken bones, such as fractured hips, which could reduce mobility and permanently hamper one’s lifestyle.  Worse yet, a head injury can lead to more serious problems such as brain trauma or even death (read our previous blogs, “The Danger of Bathtubs – Falling is a Family Matter,” and “How Seniors Can Protect Themselves from Falling.”) 


Why are seniors prone to falling?  There are several reasons.  It may be because of prescribed medications.  It could be because of loss of balance due to lightheadedness.  It can also stem from being unfit.  This is why exercise, even in our senior years, is so important.  Falls can also occur simply because precautions have not been taken to make the house safe.  Slippery floors, thrown rugs and clutter doesn’t help.  

One area that requires special attention is the bathroom.  It’s is the number one area where harmful falls can take place.  Why not add several grab bars in the bathroom, especially around the toilet and the tub?  

Many seniors (and/or their caring families) are seeing the need for a Walk-in Tub.  These specialized bathtubs offer a soaking and sit down shower option that’s free of the risks taken with normal bathing.  They fit in the spot where a normal bathtub is located.  They offer a water-tight door that can be easily opened and closed by the occupant.  The door’s low threshold makes entering and exiting the tub easy.  Once the door is closed and locked, the tub can be filled with warm water that covers the back.  A hand-held shower wane allows them to shower while sitting.  Therapeutic air and water jets can be added to relax the body and help heal problem areas.   

Photo Credit: huffingtonpost.com
Another great thing about Walk-in Tubs is they this allow the senior to bathe independently and in private.  This is tremendous for one’s self-esteem.  And all this is done without the fear or risk of falling.  Not surprisingly, many who have just reached retirement age and are still in good health are installing Walk-in Tubs as they plan for the future.

Another option for seniors is the Safety Suite Shower. These can be configured as Low-Threshold or Zero-Threshold designs. Each model has a built-in seat, in a variety of different configurations (i.e., fold-down, built-in, etc.), which can be topped with slip-resistant acrylic surface or a Brazilian Walnut seat top.  

Photo Credit: tubking.com
These handsome showers can be customized to meet each individual’s situation. For example, in the Zero-Threshold models, the shower can be right- or left-side oriented (in terms of where the seat and hand-held water sprayer are configured). In the Zero-Threshold models, the hand-held shower wand and controls can be situated on the left, center or right.   Even the drain can be placed in different locations to facilitate installation and plumbing issues. Both designs feature safety wall grips and handrails, even atop the temperature control.  Optional accessories include a bathroom paper roll, towel rack and shelf, all of which have built-in safety grips.  


Whatever your age, it’s not too early to think about what lies ahead.  Planning and preparation will make life a little easier down the road.  Take the time to think about these four needs.  Set aside some time to discuss these issues with family and friends. Once you have determined what your needs and goals, put your plan in writing and then begin implementing your plan one item at a time.

In this article, I discussed the top four needs of seniors, especially as they reach retirement. I outlined the details on each need and discussed how seniors can pragmatically address and accommodate these needs. If you found this article useful, please share it with your friends and co-workers. If you have a comment related to this article, leave it in the Comment section of this blog.  

 Testimonial for Walk-in Tub

If you’d like to receive a FREE Walk-In Tub Buyers’Guide, click here.  Have a question? Feel free to contact me at the number or email listed at the end of this article and I’ll personally get back to you. It’s been my pleasure sharing this information with you.

Thanks again for visiting with us.

Have you purchased a tub from Tub King lately? For a limited time, Tub King is offering our customers a Free $10 GiftCard for giving us feedback on your experience. Click Here to Learn More.
 
Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com  in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” four years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231; or send an email to Alan@tubking.com.


Check Out Our End-of-the-Year Specials. Click Here for More Information.