By Kerry Knight
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| Photo Credit: alphacoders.com |
Every industry has one important
question. You know what I’m talking about, the one question everyone asks when
they see your ads, or call on the phone or visit your showroom to determine if
your company’s product make the final list cut before they make their final
decision. So what do you think that question is? Well read on and find out, as
we explore the “The Number One Question Asked About bout Walk-in Tubs.”
Having just completed the annual
fall Home and Patio Show in Jacksonville, Florida, some interesting reactions
from the public are worth noting. One of
the items we exhibited was our Walk-in Tub.
Our booth display featured our 202 model, which is 54 inches long by 30
inches wide and 40 inches tall. It is
roomy and with our six-inch filler panel, it will fit in a normal 60-inch
bathtub opening. Most customers are
planning to remove an existing bathtub and replace it with the Walk-in
Tub. The Walk-in Tub we displayed had
all the plumbing fixtures, air jetted hydrotherapy, water-jetted massage system
and the inline heater. Our advertised
price for the complete package was $2,695.
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| Photo Credit: tubking.com |
As people visited into booth to see our cast iron and porcelain tubs, they would find the Walk-in Tub very
interesting and these tubs elicit the most questions. What do you think the number one question
was? Invariably, the question was, “How
much?” The greatest concern was
cost. Many had already been shopping
around. One commented, “We saw someone
else at this show selling Walk-in Tubs and theirs was $8,000. Why is there such a difference in price?”
My answer was one that identified
different marketing strategies. I replied, “Some companies are content to sell
fewer tubs (due to higher prices) in order to save on shipping and
employees. We choose to sell for less
and make up the difference in volume. We
make less on each tub, but more people buy them.” It’s like the old WalMart concept. They price their items less than conventional
department stores, but make it up in more individual sales. Plus you have the added advantage of
customers advertising their good fortune with friends, thus bringing more
people in. I also like the idea that we
are helping more people afford the Walk-in Tub.
Most seniors are on a fixed income.
Maybe during their working years they could earn $60,000 a year. Now they are depending on Social Security and
maybe a small pension or 401k. They
really have to watch their spending carefully.
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| Photo Credit: tubking.com |
I had someone ask, “Are your tubs
inferior in any way? Is that why they
are priced more reasonably?” That answer
is a definite NO. Our tubs meet all
needed specifications and are of very high quality. They're all laboratory tested and water
tested, repeatedly. They carry a great
warranty, and we stand behind it. Tub
King has an A+ rating with the Better Business Bureau, which should tell you
that we take care of our customers.
Another reason you save with us
is that there are no middle men when you buying a Tub King Walk-in Tub. We are
the OEM manufacture of our products. We have them built to very high standards
and by eliminating the middle man, you save a bundle.
It’s no wonder our Walk-in Tubs
cost significantly less. Between what we save a customer in shipping costs,
fixtures, installation and direct selling, it’s not uncommon for a customer to
save a minimum of $5,000 on a purchase and installation. We even guarantee the
lowest price. That’s right, we will meet or beat our competitors' price (and
you’ll still get free shipping in the lower 48 states). Lastly, it’s important
to ask others about the vendor in question and the quality of their products. See if you can speak with some of the vendor’s
satisfied customers. If you can’t, the next best thing is to view their video
testimonials on line. You can view some of Tub King's video testimonials on our
website, on YouTube and our blog. We don’t recommend asking for written ones as
they are too easy to fake. Of course, you should make every effort to speak with
the vendor directly before purchasing from them as well.
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| Photo Credit: tubking.com |
By the time the Home and Patio Show was over, we had over a dozen people that wanted our installer to come to
their home and give them an estimate. Even our installation price is discounted
so that people can afford the Walk-in Tub.
As a company, we understand what
people are feeling. Right now, cost is a
huge consideration. That’s why we want
to be well-positioned in the market to answer that concern.
No matter what the economy is
doing, cost will always be an issue with seniors. Tub King is here to answer
the need for high-quality Walk-in Tubs, especially for those who are savvy
consumers who aren’t fooled by high pressure sales tactics. When all is said
and done, our products stand out in quality, price, performance and
installation. That’s one of the reasons we have received the “Best of
Jacksonville Award” for contractors four years in a row.
Customer Testimonial for Walk-in Tub by Tub King
We hope you take the time to do
your due diligence and select the right Walk-in Tub for your needs. Give Tub
King a call and you’ll find no pressure, great products, the guaranteed lowest prices
and many satisfied customers. We can even offer you a free Walk-In Tub Buyers’
Guide to help you figure out what fits your needs.
In this article, I addressed the
number one question asked about Walk-in Tubs (and a few other important ones
as well). I further covered why it’s important to do your due diligence regarding
researching a company and their products before you purchase. Knowing what to
ask makes it easier to compare prices and quality. Lastly, I discussed the
importance of asking for and speaking with previous customers whom ou can talk to
or watch their video testimonials.
Walk-in Tub Buyers' Guide
If you found this article useful,
please share it with your friends and co-workers. If you have a comment related
to this article, leave it in the Comment section of this blog.
If you’d like to receive a FREE
Walk-In Tub Buyers’ Guide, click here. Have a question?
Feel free to contact me at the number or email listed at the end of this
article and I’ll personally get back to you. It’s been my pleasure sharing this
information with you.
Thanks again for visiting with
us.
Alan and Kerry Knight are the
owners of Tub King, Inc., andSeniorBathtub.com in Jacksonville,
Florida. Together they have many years of experience in the antique and
senior bathtub industries. Their companies not only provide superior products,
they are also award winners, receiving the “Best of Jacksonville Chamber Award”
four years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231 or send an email to alan@tubking.com.
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