By Kerry Knight
We live in a world that is hyped and full of misleading
advertising. Trust is a commodity that is lacking for a good reason. Lying has
become a national pastime for politicians, large corporations, financial
institutions and big advertisers. Don’t get me wrong, there are lots of honest
people, businesses, advertisers and even politicians out there. Nevertheless, more often than not, we are fed
deceptions with gotcha’s in the fine print or hyperbole in advertising.
As a company, we do a lot of advertising and
sometimes we get great feedback from our customers. We know that any advertising of any product
is met with a degree of skepticism.
Since we are all bombarded on a
daily basis from TV, radio and the internet with advertising, we begin to
think, “They’re just out for our money … and we only have so much to go around. “
Do any of the claims really live up to the hype?
Seniors, in particular, seem to be a target of bogus
advertising. Why? Because some imagine that seniors are ill-informed or easily manipulated. How
wrong they are! Of all consumer groups,
none
You’re not so easily fooled.
We recently delivered one of our senior walk-in bathtubs to a customer who lives in a retirement community. He really didn’t want the tub, but his wife
wanted it for him. On the phone, he
questioned everything. He did his
research. Then finally, one day, he
called. “I’m ready for my walk-in
tub.” I asked, “Do you have any
questions?” He said, “No, I’ve asked
them all.”
No amount of radio, TV or internet advertising can
do what he has done. Word of mouth from
a satisfied customer is the best there is.
He told them that at first he was skeptical. He wondered if it would really help his
arthritis, back pain and joint discomfort.
After using it for a few days he was totally sold. He also mentioned that he was no longer worried
about falling in the bathtub. Prior to
the purchase, he was slipping and taking spills about once a month. Since using his walk-in tub, he has not
fallen -- once.
It was hard for him to admit to his wife that she
was right all along, but he finally did.
He’ll now tell you that this tub was the best purchase he's ever made. He had finally found something that
works.
What to Look for in a Walk-In Tub
If you are considering the purchase of a walk-in
bathtub, we recommend you do your due diligence. There are many companies ready
to take advantage of seniors who don’t take the time to learn about a product
and the company that’s sells it before they buy. We recommend that you compare
features; Are they pre-plumbed? What is covered in the warranty and how long
does it last? What kind of professional certifications does the tub have? Does
the price include the delivery cost and installation fee?
A Testimonial From One of Our Satisfied Customers
Before you buy a walk-in bathtub you need to review
a company’s reputation. Look at customer
testimonials and talk to people who have purchased a walk-in tub. Ask how they were
treated and how did the delivery and installation go. Most important, ask how
they like their walk in tub.
Be wary of review websites. There are many fake walk-in
tub review sites on the internet touting unbiased reviews. Most only recommend
the tubs they sell. A good walk-in tub will have many certifications and a
strong warranty. We are so sure of our walk-in tubs that we even provide a
price match guarantee and we always provide free delivery in the lower 48
states.
In this article, I have discussed a product that
works for seniors, the Walk-in Tub. I explained how seniors are often
targeted with false or misleading advertising about walk-in tubs. I also provided readers a checklist that they can use to determine who is an honest
vendor, and what walk-in tubs have the best features and
value for their needs.
Short Walk-In Tub Buyers' Guide
If you found this article useful, please share it
with your friends and co-workers. If you have a comment related to this
article, leave it in the comment section of this blog. If you’d like
to receive a FREE
Walk-In Tub Buyers’ Guide, click here. Have
a question? Feel free to contact me at the number or email listed at the end of
this article and I’ll personally get back to you. It’s been my pleasure sharing
this information with you. Thanks again for visiting with us.
Until next time.
Alan
and Kerry Knight are the owners of Tub
King, Inc.,
and SeniorBathtub.com in Jacksonville, Florida. Together they have many years of
experience in the antique and senior bathtub industries. Their companies not
only provide superior products, they are also award winners, receiving the
“Best of Jacksonville Chamber Award” three years running. If you would like to
contact them, call (800) 409-3375 or (800) 843-4231; or email them at alan@tubking.com.
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