By Kerry Knight
The new year is here and they are coming! You know what I’m talking about, the new and improved must-have's, can’t-live-without items seen on every TV, heard on all the radio stations, and plastered all over your internet search results. The new, must-have
The new year is here and they are coming! You know what I’m talking about, the new and improved must-have's, can’t-live-without items seen on every TV, heard on all the radio stations, and plastered all over your internet search results. The new, must-have
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Every day some
hot new product appears in the market place .
It's marketed as something you simply must have. How could we have lived without it for so
long? We wonder where this product came from.
However, a better question than "where" might be
"why?"
Another
combination of chocolate and nuts can't be that important. Putting out some new fragrance can't make
that much difference in attracting your soul mate, can it? Most ads are just over-the-top. Just look at the Super Bowl ads. Pure entertainment! They may not sell, but they can sure make you
watch.
Someone once
said, "Necessity is the mother of invention." When the public needs something, someone will
find a way to satisfy that need.
A few years
ago, some marketers started paying attention to aging trends In 1900 in this country, there were three million men and women over the age of 65.
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| Baby Boomers Haven (Photo credit: |
By the year
1950, that number had quadrupled to 12 million.
In 1980, it had doubled again to 25 million.
Today, as our
senior population has grown to over 40 million, (that's one in eight Americans). That
number is expected increase even more and will reach close to double that by
the year 2030. At a total of over 72
million men and women over 65, that will represent twenty percent of the US population.
After
looking at aging trends, someone decided to look for marketing trends. What do seniors need most of all? What
are their concerns? How can we market to
them?
A recent
article I read stated that today’s seniors want something very different than
their parents had. They want to feel and look younger. More importantly, they
want to enjoy life more, stay active, be independent, and take better advantage
of their retirement years than their parents did.
One of the
greatest needs of seniors was how to remain mobile. This led to better walkers, wheelchairs and
electric scooters.
Another was
how to receive help with transportation, meals, housekeeping, and
companionship. That led to the creation
of in home health care and assisted living facilities.
Great
strides have been made in medicine, nutrition and supplementation allow seniors
to feel younger and be more active. This desire to be more active and
independent also has a down side. Senior can still get hurt, and once hurt
senior take longer to heal. This has lead to all manner of health and healing
aids including aids for independent living.
Along the lines of independence living was the
need for being able to bath independently in a safe and therapeutic way. How can I bathe myself without the fear of
falling? Is there a way I can sit and
bathe without having to get down into a conventional bathtub, with the awful
strain on the back and legs?
In addition,
there are a ways to add joy to the bathing process. By adding hydro (water)
therapy, just like in a hot tub or Jacuzzi, you get therapeutic results without
having to step down into a sunken tub and running the risk of serious injury?
Check out our Walk In Tub Buyers Guide, It's FREE!
When these
questions came to the light of day, someone found an answer. The answer was the Walk In Tub. Remember, necessity is the mother of
invention. When enough people need
something and want something, it will eventually appear.
In this article, I have discussed how the advertising
industry hypes and exaggerates new products every year. It further goes on to
explain why new products appear. They appear as necessities, items fulfilling people’s
desires based on their needs. This article discusses the many needs of our
aging baby boomer generation. The 40 million Americans looking to act feel and
look younger than their parents did. It further goes on to tell how the Walk in
Tub was born out of necessity to fill one of those baby boomer needs.
Walk-in Tub Buyers' Guide
If you found this article to be useful, please pass
it on to your friends and co-workers. If you have a comment related to this
article, please leave it in the comment section below. If you would like to receive a FREE Walk In Tub Buyers Guide, click here. If you have a question, feel free to
contact me at the number or email listed at the end of this article. It’s been
my pleasure sharing these tips with you. Thanks again for visiting with us.
Until next time.
Alan and Kerry Knight
are the owners of Tub King, Inc., and SeniorBathtub.com in Jacksonville Florida. Together they have many years of
experience in the antique and senior bathtub industries. Their companies
not only provide superior products, they are also award winners, receiving the
best of Jacksonville Chamber Award three years running. If you would like to
contact them, call (800) 409-3375 or (800) 843-4231 or email them at alan@tubking.com.
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