By Kerry Knight
|Portrait of Albert Einstein and Others (1879-1955), |
Physicist (Photo credit: Smithsonian Institution)
I have always been interested in how people make decisions. Some people say that all buying is emotional and then is justified with logic. Others say they buy based primarily on need and only splurge when it’s a special occasion. I like to think that there's a large number of people who think things through logically and buys things based on their need and value.
According to Market Research-Elmhurst, when comparing the buying habits of seniors as opposed to the young, there were some significant differences which lead to some interesting conclusions.
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- Seniors save and invest more.
- Seniors spend more on luxury products and services.
- Seniors prefer one stop shopping.
- Seniors are very convenience-oriented.
- Seniors choose a product based on quality.
- Seniors are less price conscious and deal prone.
- Seniors use credit just as often as other groups.
One more I would add is, “seniors do their homework and make more educated decisions about their purchases.”
My company is in the Walk-In Tub business. For those reading this article that are not familiar with the walk in tub, let me briefly explain.
This style of bathtub is designed for people with mobility challenges. It seeks to solve the problem of falling in the bathtub. It is a tall, freestanding tub with a watertight door and a seat. It allows for independent bathing and offers many safety features such as an interior grab bar, slip resistant seat and floor, and a low threshold for entering and exiting the tub. There are also options such as air jetted hydrotherapy, water jetted whirlpool massage and inline heater. We talk to hundreds of seniors every month, and I have to admit, they are some of the savviest shoppers you’ll ever meet. And I mean that as a compliment.
What to look for in a walk in tub.
They have one important accomplishment that the younger generation lacks: YEARS OF EXPERIENCE. They are also not prone to being taken advantage of by silly sales gimmicks. We’ve heard them all:
“This sale is only good for today.”
“We are the only company that offers __________.”
“I don’t believe in the Better Business Bureau so we didn’t join.”
Our seniors will not be fooled. They have been there before.
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As a company, we strive to treat our seniors with dignity, offering a product that meets the highest standards of quality. We price it so that more people can enjoy the benefits it offers. We seek to make the buying experience simple and easy. In most cases, we can recommend an installer for them at an affordable rate.
In an effort to help seniors make better decisions, we offer this list of questions that any reputable vendor ought to be able to answer.
- How long have you been in business?
- Has your company won any awards for your industry?
- What is the warranty of your product and can it be transferred?
- What is the deliver charge for your product?
- Do you offer a price guarantee and what does it include?
- Can you provide us with references for the product you have sold?
Yes, seniors can teach us a great deal, and armed with these additional questions they will even be better shoppers. I trust in my ability to ask reasonable questions and past experience to make decisions when buying anything. Senior seem to do this better than most.
I know if you have read this article and you're looking for a walk in tub, our company will always be in the top one percentile of buying choices. Our premium quality, lowest price guarantee and free deliver in the lower 48 assures that.
Tell your senior friends to keep making wise decisions and don't let others tell you that seniors can be fooled so easily. It's been my pleasure sharing my knowledge and experience with you.
In this article I have discussed the decision making process, especially when purchasing a walk in tub. I further discuss how market research shows that seniors more often than not, make wise buying decisions based on need, quality and experience. I also provide a list of questions that any honest vendor should be able to answer with reasonable responses.
Short video about our Guide.
If you found this article useful, please share it with your friends and co-workers. If you have a comment related to this article, leave it in the comment section of this blog. If you’d like to receive a FREE Walk-In Tub Buyers’ Guide, click here. Have a question? Feel free to contact me at the number or email listed at the end of this article and I’ll personally get back to you. It’s been my pleasure sharing this information with you. We hope to be helping you in the near future.
Until next time.
Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” three years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231; or send an email to firstname.lastname@example.org.